Pure Orange Launches iPhone 4 cases in time for the NHL Playoffs

Vancouver, April 6, 2011 – Pure Orange today announced the launch of its NHL iPhone 4 cases.Available during the 2011 playoffs, the first cases will be available branded with the Montreal Canadiens, Boston Bruins and Vancouver Canucks logos. Other teams will be added to the assortment at the start of the 2012 season.

“We have always had an interest in expanding our assortment to accommodate the demand from mobility retailers,” said Pure Orange founder John van Rij. “We have been able to create some strong alliances with distributors in this segment of the market and I think it is going to be a very exciting step forward for the organization.”

Pure Orange will launch its Vancouver Canucks version at 116 different retailers in the Vancouver area alone. The cases will also be available at retailers in the Boston and Montreal area and online at NHL.com and Amazon.com.

Interested retailers or distributors may contact Pure Orange sales offices to open up an account.

About Pure Orange

Pure Orange Holdings, Inc. is a privately owned manufacturer of peripherals and accessories. Licensed by North America’s largest sports leagues and universities, PureOrange is the leading company in North America to brand electronics and electronics accessories. PureOrange consistently provides high quality products that are more enjoyable and cost effective to users. With world class distribution partners and a growing list of retailers supporting their line of products, PureOrange technology is available in Canada, the United States and Europe.

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For more information, contact Susan A. Kearney at Pure Orange’s sales office, (416) 297-9786.

All trademarks are the property of their respective owners.

Media Contact:

Pure Orange Holdings Inc.

John van Rij

604-837-9786